Tag Archives: Rackspace

Threat!!! SaaS is Cannibalising Licensed Revenue!!! 2 Steps to Win the SaaS Game

Posted on 03/07/2012 by

Three recurring themes that I pretty often hear from my clients: “But David, can’t you see that this SaaS thing will cannibalise our licensed product’s sales?”; or “What will motivate my sales people to sell zero-upfront-revenue SaaS Vs high-revenue licenses?”; … Continue reading →

Posted in Cloud Business Opportunity, Cloud Strategy, Kindle | Tagged , , , , , | 3 Comments

Oh No … Another ERP in the Cloud? The Hitchiker’s Guide to Building an ERP in the SaaS Model

Posted on 04/05/2012 by

I know, it’s a pretty harsh title, but I experience this week after week: ERP vendors launching their cloud-hosted copy of their ERP software and not understanding why they don’t sell. I wrote this post to stop them repeating this … Continue reading →

Posted in Cloud Business Opportunity, Cloud Strategy, Enterprise Cloud, Kindle, Product Strategy | Tagged , , , , , , , | 4 Comments

6 questions to make a good startup idea great – A recipe for startups and venture capitalists

Posted on 22/04/2012 by

Have you ever been stuck in a mud with your car? I had the fortune to experience this recently – the secret to get out of the mud is to have someone controlling the car and one or more people … Continue reading →

Posted in Cloud Strategy, Entrepreneur, Kindle, Startup | Tagged , , , , , , , , | 8 Comments

Single-Tenant Vs Multi-Tenant SaaS Invoicing Models: How Can You Make Money With the Cloud – Part II.

Posted on 30/03/2012 by

This post is the second part after this one with an even longer title: A Cloud charging model, tailored to your clients … in other words, how can you make money with SaaS and make your users sign up with … Continue reading →

Posted in Cloud Business Opportunity, Cloud Strategy, Kindle | Tagged , , , , , , , | 2 Comments

Your SaaS service & Persona work in reality – empathy and speed dating

Posted on 16/03/2012 by

One of the basic principles in UX is: “Design starts with a deep and empathic understanding of people” Design here means everything: the way you design your product, your marketing, your service/product support, even your SaaS service’s user interface. As … Continue reading →

Posted in Cloud Business Opportunity, Cloud Strategy, Kindle, Online Marketing and Cloud, Product Strategy | Tagged , , , , , | 5 Comments

How to win Customers by setting the right priorities for your features and for your marketing campaign

Posted on 07/03/2012 by

One of the recurring requests I get from my clients is to help them prioritise their service features. One of the best models I have seen is the Kano model, developed by Professor Noriaki Kano in the 80s. This model … Continue reading →

Posted in Cloud Strategy, Kindle, Product Strategy | Tagged , , , , , , | 5 Comments

Running a SaaS business? With the Cloud, you can take risks for less!

Posted on 29/02/2012 by

Are you a software company? Go beyond the definition and see how you can utilise your Cloud Power. Let it be Azure, Amazon AWS, Google AE, Rackspace or just Software-as-a-Service in general, you have an amazing power in your hands … Continue reading →

Posted in Cloud Strategy, Kindle | Tagged , , , , , , , , | 8 Comments

A Cloud charging model, tailored to your clients … in other words, how can you make money with SaaS and make your users sign up with no hesitation?

Posted on 25/02/2012 by

Believe it or not: you can make money with your SaaS Cloud-based service. OK, joke aside … before I start, I’d like to press on two points: Point #1: In the world of Cloud/SaaS, your clients make a buying decision … Continue reading →

Posted in Cloud Strategy, Kindle | Tagged , , , , , , | 21 Comments

I’m a large vendor with only Enterprise Clients – what’s the point for me going Cloud?

Posted on 19/02/2012 by

I meet many companies who mainly work for enterprise Customers. For many of them, it’s not completely clear what’s the gold in building a Cloud-based service. The problem is that they approach it from a perspective of migrating their existing … Continue reading →

Posted in Cloud Strategy, Kindle | Tagged , , , , , , , | 6 Comments

Online Marketing and your service in the Cloud

Posted on 19/02/2012 by

Many companies ask me about practices to promote their Cloud service. In this post, I explain what works best for some of my real successful clients. I work primarily with Windows Azure clients in in CEE region, but these rules … Continue reading →

Posted in Kindle, Online Marketing and Cloud | Tagged , , , , , , | 3 Comments