Who wouldn’t have heard that we have launched the Windows 8 Consumer Preview release this week. Our smartest people put their highest bets on our new operating system, which will run on a new generation of devices, will deliver an amazing user experience and will certainly challenge our competitors: a Windows 8 slate is more than just a slate … it’s a slate and a PC – no one does anything near this big today. A new era is coming and it’s great to be part of it …
But what does this have to do with the Cloud? Well, our pessimistic prediction is that once launched, our new Windows marketplace will be available to a good few hundreds of millions of people worldwide. This means that if you have a consumer-targeted Cloud application and you build a Windows 8 metro UI for it, you can list your app in the *number 1 place* where those few hundreds of millions people will go to look for and download their new apps. This way, for a $99 per year Marketplace membership fee and 30% commission per download, you can leverage Microsoft’s 85% world-wide market share of operating systems – thanks to the vision Bill Gates had one day (a PC on every desk – i.e., a slate in every hand), you have the opportunity today to turn this to your advantage. Only one tenth of a per cent of this crowd is still hundreds of thousands of potential Customers. Does this feel promising?
Using Windows 8 as the premium experience for your Cloud app is a wise choice. If you think big, you have a few things to consider though. In my next post, I’ll discuss options for crossing the dilemma of a one-off (per app download) Windows 8 marketplace revenue and the recurring Cloud bill as a cost – stay tuned and please leave a comment if you’ve any feedback about this post.
David Szabo, Cloud Strategy Advisor, Firestarter and Rulebreaker at Microsoft. Startup-addict, SaaS & Cloud consultant, blogger at http://cloudstrategyblog.com and LEGO serious play facilitator. Follow me on Twitter!